By SPIRO PAPUCKOSKI -- SLAM! Sports
Petro-Canada signed a 5-year deal Wednesday with the Canadian Olympic Association to become an official Olympic sponsor.
The agreement runs through to the 2004 Athens Summer Games.
"We are excited to be part of the Olympic movement," said Petro-Canada President and CEO Ron Brenneman. "This is a tremendous opportunity for us to reignite the spirit of the 1988 Olympic Torch Relay and Winter Games in Calgary."
Petro-Canada is developing fundraising activities and promotions to support the Canadian Olympic Association leading up to and beyond the Sydney Games.
The partnership revolves around the Olympic Torch Scholarship Fund.
In 1988, Petro-Canada established the Olympic Torch Scholarship Fund as a legacy of the Olympic Torch Relay. Since its inception, scholarships valued at more than $4 million have been awarded to over 1500 athletes and coaches. More than 40 members of the Sydney bound Canadian Olympic team are fund recipients.