Robbie launches charity

Robbie Williams is a rich, famous and honoured pop star, and he's decided to give back to his hometown and to those less fortunate.

Robbie announced on BBC Radio 1's website that his new charitable organization will be called Give It Sum and all the funds he raises for the charity, will be distributed by Comic Relief.

Robbie officially launched Give It Sum on his official website on Saturday, May 27th.

The U.K. pop star will be auctioning off a signed Comic Relief T-shirt on his website to promote the new charity.

In more Robbie news, DJ Rollow will remix Robbie's song "I Don't Wanna Rock DJ," the first single off his upcoming album, The London Sun reports.

Rollo's past musical credits include Simply Red and the Pet Shop Boys.

--AllPop