The millennium means Pepsi for Robbie

Pop star Robbie Williams has signed a $4.9 million deal to promote Pepsi.

Dotmusic reported the singer will feature in a TV campaign, joining the ranks of Michael Jackson, David

Bowie and most recently Ricky Martin, all stars who sang for Pepsi.

But Robbie isn't being taken over by the commercial world. He's got creative control over the commercials and is the first celebrity in Pepsi ads to have that control.

He's already decided that the campaign's theme will be "Ask For More."

Fans of Robbie and Pepsi drinkers will have to let the singer entertain them with his antics as the campaign takes off. Insiders are saying Robbie plans to be "daring" with his ideas.