2000 Canadian Sport Awards
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NetStar Sports Group
Nominated by the Canada Games Council
The NetStar Sports Group, made up of The Sports Network (TSN), Réseau des Sports (RDS), and Dome Productions, spearheaded one of the most successful broadcast partnerships in recent Canadian sport history through their involvement in the staging of the 1999 Canada Winter Games.
One year before the opening ceremonies, TSN produced a one-hour, on-site documentary highlighting Cornerbrook's preparations for the Games. The show featured many west Newfoundland communities, athletes' preparation and competitions, and sport facilities planned for the Games.
"The documentary emphasized the total community commitment to hosting the nation and the significant impact of amateur sport," says Lane MacAdam, president and CEO of the Canada Games Council. "The word partnership could not begin to describe the role that TSN/RDS and Dome Productions played in making the Games a success. Contribution to infrastructure enhancements, integration of local performing artists into the coverage, and scheduling challenges are but a few examples of the professional approach that built lasting relationships."
Pre-Games promotional activity also included production of 30-second athlete profiles and testimonials aired over a four-month period leading up to the Games. A series of 15 community retrospectives on previous host communities highlighted the many legacies since the Games began in 1967.
Two 10-minute media training videos were produced to assist athletes, coaches, and mission staff in working with the media during the Games. The videos became a key instrument in athlete seminars before the Games and were also made available to athletes going to the 1998 Commonwealth Games. All broadcast footage was provided free of charge to a local producer, who then created a video legacy of the Games.