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2000 Canadian Sport Awards


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  • Nokia Products Ltd.

    Nominated by Volleyball Canada and Amotion Productions Inc.

     A corporate partner of the Pro Beach Volleyball Tour in 1998, Nokia became presenting sponsor in 1999. Nokia invests significantly in this niche sport, helping to position the corporation as being about lifestyle as well as technology and enhancing the corporation's image as "cutting edge, stylish and au-courant." Nokia's involvement in media and public relations includes title sponsorship of three Tour events, the broadcasting of beach volleyball commercials during the 20-week television series The Big Spike, a partnership with Big Brothers and Big Sisters of Canada to raise funds for a worthy cause and concurrently raise the profile of athletes, direct financial sponsorship of top teams and top athletes, spectator participation events and giveaways, and special beach volleyball events for Nokia employees and their families.


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