2000 Canadian Sport Awards
ALSO ON SLAM!
Nominated by Swimming Canada Natation and Synchro CanadaThanks to Speedo's sponsorship of Canadian swimming and other swimming programs in the world, the name Speedo is synonymous with competitive swimming, and its product is universally associated with excellence, quality, and innovation. Speedo Canada has sponsored Canadian swimming for 24 years and synchronized swimming for 14 years. Speedo's support of national teams includes all team apparel and official supplier designation in Speedo advertising catalogues and on hangtags, product packaging, and stationary banners. For the national synchronized swimming team, Speedo provides customized swimming apparel using specialized fabrics and applications. Creative elements of Speedo Canada's sponsorship include supporting advisory coaching personnel, sponsoring local swim clubs, featuring Canadian athletes in its retail catalogues, using athletes as motivational speakers, and profiling Mark Tewksbury, Curtis Myden, Marianne Limpert, and Joanne Malar in Sears Canada catalogues, which are circulated to over four million Canadian homes.