Canada and France will co-host a forum on the future of digital content industries.
The event will be held in Ottawa from Nov. 14-16.
Quebecor Media, owner of QMI Agency and Sun Media, are also helping to organize the forum.
It will bring together major players in digital industry to discuss the development and potential of digital, audio, audiovisual and interactive content.
“The multiplication of international distribution platforms like iTunes, Netflix or Spotify has blurred the line between local and international content,” said J. Serge Sasseville, senior vice-president, corporate and institutional affairs for Quebecor Media.
“In this context, the challenge for countries such as France and Canada ... is both to develop the business models that foster the development of such voices and to put in place a regulatory environment that is flexible enough to allow local artists and companies to take advantage of these new platforms.”
On Monday, Pierre Karl Peladeau, president and CEO of Quebecor Inc., told an audience of international entertainment content leaders that the Canadian television industry must be positioned globally or it could “face extinction.”
Speaking in Cannes, France, Peladeau said the industry should be developing more concepts that it can export around the world.