Starbucks offers $7 coffee for 'aficionados'
A woman holds a Starbucks takeaway cup in London in this October 24, 2012 file photo. REUTERS/Suzanne Plunkett/Files
Starbucks has a rare new $7 coffee on the market, but the java giant says you can still get basic brew for under two bucks.
The Costa Rica Finca Palmilera, dubbed the Geisha blend, costs $7 for a Grande, making it Starbucks' most expensive coffee yet.
Spokeswoman Alisa Martinez says that's because it's so rare.
The hard-to-grow, low-yielding crop, farmed at a 5,000-foot altitude, produces few cherries. "But those cherries...produce more flavour," Martinez said.
"We offer coffee in all price ranges, and for those who really want to try something different and incredible, this is one of those coffees."
A similar blend sold out online.
"So we know that there is a customer who really loves to explore coffee as one might like to explore wines or experience truffles when they're in season," she said.
It's only available in Seattle and Portland, but Starbucks hopes to extend it to "coffee aficionados" elsewhere if it acquires another batch.