The company that gave the world Barbie and Hot Wheels has snapped up a made-in-Canada board game in a jackpot sale that’s spawning a new generation of fun.
Wiggles 3D, a small London, Ont., game maker, sold its Pass the Popcorn board game to American toy giant Mattel Inc.
That windfall sale -- the company won’t say just how big it was -- has now seeded a new generation of games Wiggles 3D is aggressively pushing to market, Don Reid, president of Wiggles 3D, said Wednesday.
“It was a good transaction for the company. We had some games we wanted to develop and this helped.”
As a result, Wiggles 3D is just about to take a leap in its gaming business. It’s launching new board games and apps for both Android and Apple tablets and smartphones.
“We are trying to make sure we participate in the digital world and board game world -- and that is a tall challenge.”
That challenge was made a little easier by Wiggles hitting the gaming business jackpot with the sale to Mattel, a rarity for a small business.
Wiggles was approached by Mattel officials at a game show in New York and talks began to sell the game, with the deal closing last year.
“The success of that game has given us two things -- credibility to do another, and major customers for new titles. That is important,” said Reid.
Wiggles is perhaps best known for Don’t Quote Me, its trivia game where players identify a famous quote from clues.