Target is "dropping the ball" on customer satisfaction just five months after entering the Canadian market, a new survey has found.
Despite all the fanfare surrounding the U.S retailer's launch in Canada, Target placed last among major retailers in a recent customer satisfaction survey.
The Forum Research poll of 1,578 Canadians found only 27% of Target shoppers said they were "very satisfied" with their shopping experience.
And things are only getting worse for the retail giant. It's rating is down from 32% in the spring.
"It's interesting to see Target dropping the ball on customer satisfaction after the big entrance they made into the market," Forum Research president Lorne Bozinoff said in a press release.
QMI Agency has contacted Target for comment.
Costco topped the survey, with 62% of respondents saying they were very satisfied with their shopping experience.
Costco was followed by Walmart and Hudson's Bay at 40% each, Winners and Marshall's both at 35%, Sears at 34% and Holt's at 32%.
The poll is considered accurate to within three percentage points, 19 times out of 20.