Canada Goose, the iconic Canadian coat company, has launched a lawsuit against Sears, claiming that the department store is selling a knock-off of its Kensington Parka.
"(Sears) is intentionally seeking to mislead consumers and potential consumers into believing that they are purchasing a 'lower-end' Canada Goose jacket that is intended for sale at Sears," Canada Goose said in its statement of claim.
"Canada Goose is aware of at least one instance of actual confusion, where a consumer saw the Sears jacket and believed it to be a Canada Goose jacket, or a 'misleading knock-off' and subsequently complained to Canada Goose."
The Toronto-based company is asking Federal Court to order Sears to stop selling the three-quarter length jacket, but Sears is brushing off the allegation. The Sears jacket, which looks similar to the Kensington Parka and features a logo in a circle on the left sleeve, retails for $199. The Kensington costs $695.
"Our brand is quite distinct from theirs and there is no confusion between the two whatsoever," Vincent Power, a spokesman for Sears, said in a statement. "There are quite a few brands out there that use their logo in a circle and Canada Goose cannot claim it invented that."
Founded in a small warehouse in Toronto more than 50 years ago, Canada Goose has since grown to be recognized internationally as one of the world's leading manufacturers of extreme weather outerwear.