Nike tops list of millennials' favourite brands

Sportswear giant Nike came out the winner in a survey of Millennial's favourite brands. (AFP PHOTO...

Sportswear giant Nike came out the winner in a survey of Millennial's favourite brands. (AFP PHOTO / ADEK BERRY)

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, Last Updated: 11:59 AM ET

Nike, Apple, Samsung and Sony -- in that order -- are the brands most loved by millennials, according to a new survey.

The 2015 Top 50 Millennial Brand Ranking Report places U.S. supermarket chain Walmart in fifth position. Newcomers to the list included Pizza Hut in 21st place, Oreo at 33 and Chanel at 43.

Meanwhile Facebook, PlayStation and Old Navy were among 11 brands to have fallen out of favour with millennials, no longer appearing on the list.


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The ranking, put together by Moosylvania, is based on panel studies of 1,500 millennials aged 14 to 35.

Participants identified "high-quality products," "would recommend this brand," "fits their personality" and "social responsibility" as key media traits they like to see in a brand.

"This generation is looking for brands that help them become something more than their regular selves," said Norty Cohen, founder and CEO of Moosylvania.

"Provide a high-quality product or service that helps them look cool and millennials will return the favour with their recommendations and purchasing power," he added.

"They care about what's happening on their street, in their neighbourhood and beyond -- and so should marketers. Brands that market with a strong, positive message and display a sense of social responsibility show they care about what millennials care about."

See a PDF version of the full report here.


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