A class-action lawsuit has been launched seeking compensation for all Bell wireless customers whose Internet usage was tracked improperly.
Earlier this month, the Office of the Privacy Commissioner (OPC) asked Bell to change its policy of having customers opt out if they didn't want their personal information collected for use in targeted advertising.
The OPC said Bell's customer profile database "raises privacy concerns" because it tracks what customers browse online, what apps they use and what TV shows they watch and combines with account data -- including credit score -- to target ads at them.
Bell subsequently agreed to stop building the profiles and to adopt an "opt-in" policy for any future similar programs.
All Bell wireless customers who had data plans with Bell anytime on or after Nov. 16, 2013, may be eligible to join the lawsuit, filed by Toronto-based Charney Lawyers.
The suit must be certified by the court to proceed.