By Roger Pierce
To most small business owners, the term "Search Engine Optimization" may sound like boring technical jargon. To entrepreneur Michael Yack, it means money in the bank.
To capture business on the fast-moving Internet, entrepreneur Michael Yack keeps his clients front-and-centre on major search engines.
"It's one of those terms most business owners have heard but very few understand," he says.
Yack owns Fabulous Savings (www.fabuloussavings.com
), a company that helps clients to capture attention on global search engines. Fabulous Savings knows how to place clients on the first page of major portals such as Google, Yahoo and MSN in order to attract online customers.
Fabulous Savings draws surfers to its website, where clients display their link with a coupon or savings offer.
"With over 4 billion web pages online, it's very difficult for most businesses to get noticed," Yack says. "You really have to understand how people surf the Internet and be able to target and track online browsers."
He knows from first-hand experience how much money small business owners can waste using conventional advertising methods.
"We've spent hundreds of thousands of dollars on advertising and it didn't work for us," he says. "Taking part in the natural habits and patterns of Internet users is more effective and less expensive than traditional advertising."
Now in his sixth year of operations, Yack got into the business of Search Engine Optimization by accident. "I was running a marketing company and created a website for my family and friends about where to get good deals on certain products. I quickly realized there was a demand for this type of service."
Yack enjoys helping business owners avoid online marketing frustrations.
"Entrepreneurs typically spend most of their budget designing a fancy website, then just sit back and hope people will visit it," he says. "In a crowded online world, that's not enough. You've got to reach out and connect with people."
-- Entrepreneurship expert Roger Pierce trains people on how to start a small business in the Up & Running Biz Launch Program.
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