Monday, August 11, 2003

Hamilton, ON Ð Standard Radio Hamilton has solidified itself as an important community supporter by partnering with the Hamilton 2003 Road World Cycling Championships. This key Hamilton regional media source has signed on as the Official Radio Media Partner of the 2003 Road World Cycling Championships. The partnership involves promotion of the Worlds and the Festival through commercials and on air interviews on the Standard Hamilton stations 102.9 K-Lite FM, Oldies 1150 and 820 CHAM Country. Standard Stations in London and St. Catharines will also provide promotional support and advertising for the Road World Championships.

102.9 K-Lite FM, Oldies 1150 and 820 CHAM Country have long been an important media stream in Hamilton and have supported various events throughout the region. In partnering with an event of such magnitude and recognizing its importance in the community, they continue to show their community character.

Christopher Randall, Marketing and Promotions Director of Standard Radio Hamilton, is excited about this new partnership "ItÕs an honour to be involved in such a world class event. WeÕre very proud to be a sponsor of this event that will bring world recognition to this community."

"WeÕre thrilled to have a community based radio station come on board for this event", said Neil Lumsden, Hamilton 2003 General Manager and Chief Operating Officer. "Our growing community endorsement is evident when local organizations step up and show their support. Hamilton Standard Radio has a strong voice in the community and their enthusiasm is paralleled with those of their listeners. Hamilton will be at the centre of the world come October and locals will be able to experience it through K-Lite FM, Oldies 1150 and 820 CHAM Country."

The Road World Cycling Championships will be staged in Hamilton, Ontario, Canada from October 6 to 12, 2003. Hamilton, a city of 500,000, is located on the western edge of Lake Ontario, roughly midway between Niagara Falls and Toronto, and approximately a one-hour drive from Buffalo, New York. Over 800 athletes from over 50 different countries will compete in ten different races. There are two disciplines Ð the individual time trial and the road race with five different classifications, elite men and women, junior men and women, as well as Under 23 men. It will be only the sixth time the Road World Championships have been held outside Europe and the second time in Canada, the first occasion was 1974 in Montreal. For more information, visit the official website, www.hamilton2003.com.