Thursday, October 28, 2004

Ottawa - The Ontario Hockey League and Rogers Cable Inc. today announced that OHL regular season and playoff games have been added to the Rogers Digital Cable premium sports package.

Starting tonight all of the remaining games that are broadcast locally in OHL markets on Rogers Cable will be aired by Rogers as part of the Super Sports Pak. Additional games from Cogeco cable will be added in the coming weeks. This will bring more than 380 OHL regular season and playoff games to Rogers Digital Cable customers in Ontario and New Brunswick.

"This is an unprecedented opportunity for the OHL to expose our on-ice product to households across the province with our friends from Rogers Television," said OHL Commissioner David Branch. "We are excited to continue the growth of our local broadcast programs on Rogers and Cogeco into this exciting new format. This program gives our fans a front row seat for a unique opportunity to follow their favourite team at home and on the road."

Rogers Television and the Ontario Hockey League have partnered to bring live OHL games to markets throughout the province since 1991.

"Rogers is committed to offering its customers the most sports programming that is available. And today we have further enriched our Super Sports Pak by adding OHL games, which showcase the young hockey superstars of our future, to the line up", said Edward Rogers, President and C.E.O., Rogers Cable Inc. "For more than 10 years, Rogers Television stations in Ontario have been the leading provider of OHL games on television, with the most extensive live coverage of local matches. Today's announcement builds on that strong sports tradition. When you combine the OHL games to our already extensive sports line up of hockey, football, basketball, car racing and college sports, no other provider in Canada offers this combination of sports programming".

The Rogers Super Sports Pak includes Rogers' NFL SUNDAY TICKET(tm), NHL(r) CENTRE ICE(r), MLB EXTRA INNINGS(tm), Nascar In Car, NCAA football and basketball, and OHL games.

The OHL on Rogers Digital is available immediately for subscribers to the Rogers Super Sports Pak.

"There is no better marketing vehicle for the Ontario Hockey League than television," said Ottawa 67's owner Jeff Hunt, who is also a member of the OHL's Executive Council. "Our partnership with Rogers has provided our teams with the opportunity to share our brand of hockey with people in our communities that may not have otherwise been exposed to the OHL. We look forward to the added growth opportunities that this new program on Rogers Digital will offer."

About the Ontario Hockey League

The Ontario Hockey League is a member of the Canadian Hockey League, the premiere junior hockey league in the world. The CHL supplies more players, coaches, managers and officials to the National Hockey League than any other organization. The OHL consists of 17 Ontario-based teams and three teams located in the United States. More than three million spectators attended OHL regular season and playoff games during the 2003-04 season.

About Rogers Cable Inc.

Rogers Cable Inc. is a wholly owned subsidiary of Rogers Communications Inc. (TSX: RCI.A and RCI.B; NYSE: RG). Rogers Cable passes 3.2 million homes in Ontario, New Brunswick and Newfoundland, with 69% basic penetration of its homes passed. Rogers Cable pioneered high-speed Internet access with the first commercial launch in North America in 1995 and now approximately 26% of homes passed are Internet customers. With 99% of its network digital ready, Rogers Cable offers an extensive array of High Definition TV, a suite of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels) as well as a large line-up of digital, multicultural, and sports programming. Approximately 26% of Rogers basic subscribers are also digital customers and approximately 38% are Rogers Hi-Speed residential and business customers. Rogers Cable also owns and operates more than 280 Rogers Video Stores.