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READER ALERT: For all the latest wrestling happenings, check out our News & Rumours section.

WCW launches perfume


 MIAMI (AP) -- Want a fragrance that will leave the ladies in a figure-four? A perfume that will hit eem like a pile-driver?

Here's a tag-team for you: Perfumania Inc. and World Championship Wrestling announced Monday they would join forces to manufacture and market a new, upscale line of fragrances.

The new line will be cross-marketed to the WCW's television audience of 35 million, and in Miami-based Perfumaniais 288 stores nationwide. The fragrances should be available for sale via Perfumaniais Internet store in November.

"Our champions like Bill Goldberg and Kevin Nash are really pumped about promoting a WCW branded fragrance," said Casey Collins, director of WCW, a Time-Warner/Turning Broadcasting System enterprise.