(Courtesy BW SportsWire -- 800-221-2462) 

#Acclaim Entertainment and Fleer/SkyBox Team 
Up for NFL QBC '98 Promotion & Sweepstakes#
-------------------------------------------- 

GLEN COVE, N.Y.--(BW SportsWire)--Oct. 14, 1997-- 

          Unwrap a Chance to Win a Nintendo 64 Game System and  
      NFL Quarterback Club '98 - the Exclusive NFL Video Game for 
   Nintendo 64 - Inside Packs of Fleer/SkyBox Football Trading Cards 

Acclaim Entertainment, Inc. (NASDAQ:AKLM), a worldwide
interactive entertainment company, and Fleer/SkyBox
International, a leading sports trading card manufacturer, today
announced a cross-marketing arrangement and sweepstakes in
conjunction with Acclaim's eagerly awaited NFL Quarterback Club
'98 video game. Fleer/SkyBox will offer the NFL QBC '98
sweepstakes inside packs of '97 SkyBox Premium football cards. 

Sweepstakes mail-in entry forms will be inserted into packs of
1997 SkyBox Premium football cards with the sweepstakes
announcements highlighted on the box and foil packs.  The cards
begin shipping to stores on October 29.  One grand prize winner
will win a Nintendo 64 game system and a copy of NFL QBC '98 for
Nintendo 64.  Fifty first prize winners receive a copy of NFL
QBC '98 on DOS CD-ROM.  The drawing will be held April 15, 1998.

"As the exclusive NFL game on Nintendo 64 this season, NFL
Quarterback Club '98 is the most eagerly anticipated football
title of the year," said Mike Jerchower, sports product manager
at Acclaim Entertainment.  "In Fleer/SkyBox we have found a
partner who generates the same type of consumer demand for their
products." 

"There is a tremendous buzz surrounding NFL Quarterback Club
'98, and Fleer/SkyBox is thrilled to be a part of the action,"
said Gretchen Millspaugh, director of marketing for
Fleer/SkyBox.  "There is a natural synergy between trading card
collectors and video gamers.  Acclaim and Fleer/SkyBox feel this
sweepstakes is an excellent way to reach each other's devoted
audiences." 

As part of the marketing arrangement, Acclaim will display the
Fleer and SkyBox logos on stadium perimeter walls within NFL
Quarterback Club '98.  The DOS CD-ROM version also will feature
SkyBox Metal Universe trading cards in the game's opening
introduction. 

NFL Quarterback Club '98 gives gamers the most realistic
football game ever created.  The offensive playbook features
actual plays developed by two-time NFL MVP Brett Favre, while
the roster management options such as trading, creating,
drafting and signing players, as well as managing salary caps,
allow gamers to build their very own dream team from the ground
up.  Scheduled for release in November, NFL QBC '98 will be
available for the Nintendo 64 and DOS CD-ROM. 

Features of the NFL Quarterback Club '98 include: 

Only official NFL game for Nintendo 64. 

All 30 NFL teams and over 1500 NFL Players, including rookies. 

Rendered graphics for all 30 NFL stadiums. 

Polygonal engine and characters designed exclusively for
Nintendo 64 featuring motion-captured moves of New York Jets
star running back Adrian Murrell using Acclaim's proprietary
motion capture system. 

Rumble Pak compatible -- you'll feel every hit. 

Incredible detailed graphics -- you can see individual player
numbers, names and team logos. 

Roster management includes: trading, creating, drafting, signing
and releasing players; creating new teams and managing a salary
cap. 

Comprehensive playbooks include plays designed by Brett Favre. 

Track season-long player and team statistics including
individual league leaders in nine categories by STATS Inc. 

Player Highlights showing in-game statistics and color photos. 

Game day information with weather reports and team-specific
comments. 

Around the League section that provides scores of that week's
other games. 

50 Historical and Custom Simulations allow gamers to replay
classic NFL games and create new pressure-packed situations. 

Acclaim Entertainment, Inc., a leading worldwide publisher of
software for Nintendo, Sega, Sony and personal computer hardware
systems, also publishes comic books under a variety of imprints.

In addition, Acclaim develops coin-operated arcade games;
operates motion capture studios; and, through A.D.I., globally
sells and distributes products from a variety of entertainment
software publishers including Interplay and others.  Visit
Acclaim's sports Web site, www.acclaimsports.com. 

NFL Quarterback Club is a trademark of the National Football
League. Players Inc. is an official trademark of NFL Players. 

CONTACT: Mike Meyers, Acclaim Entertainment, 516/656-5000    
         mmeyers@aklm.com or          
         Eric Litchfield, TSI Communications,  212/696-2000    
         elitchfield@tsipr.com