*Rams add Ellard, Jackson and Zampese to coaching staff*
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ST. LOUIS (Ticker) -- Henry Ellard, one of the top wide
receivers in NFL history, is back with the St. Louis Rams as a
coach. 

Ellard, 39, was named to Mike Martz's staff Tuesday as an
offensive assistant. Martz also promoted Bobby Jackson to
associate coach and named Ken Zampese wide receivers coach. 

Ellard played 16 seasons in the NFL, the first 11 with the Rams.
He spent last season as coach of Fresno State. 

"A lot of guys play the game but don't understand what they do
and why they do it and have real nice careers and are really
good players," Martz said.  "Henry was a great player that
really understands the game. 

"He had such a great feel for his position and understanding of
it that he'll bring a different dimension to that receivers
group.  He has a passion for coaching.  A lot of ex-players get
into coaching because that's what they know.  It's football.
They don't have the real passion or drive like a guy like Henry
does. 

Ellard still holds club records for career receptions (593) and
receiving yards (9,761).  He also played four seasons with the
Washington Redskins and one with the New England Patriots before
retiring in 1998. 

With the Rams, Ellard will assist a group that has earned the
nickname "The Greatest Show on Earth," led by quarterback Kurt
Warner, running back Marshall Faulk and receiver Isaac Bruce. 
St. Louis has led the NFL in points the last two seasons.

Jackson, 60, will maintain his duties as offensive coordinator
and running backs coach in addition to his new duties as
associate coach. 

Zampese, 33, replaces Al Saunders as wide receivers coach.
Saunders was named offensive coordinator of the Kansas City
Chiefs on Monday. 

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