The popularity of a US drama series about a high school chemistry teacher turned meth dealer has turned the show's setting, Albuquerque, New Mexico, into a tourist hotspot for fans.
Local entrepreneurs and the city's tourism office have been tapping into the popularity of the AMC program "Breaking Bad" over the past few years, selling memorabilia and building guided tours of the show's filming sites.
But the city's popularity as a tourist destination is ramping up as the series wraps up its fifth and last season and the highly anticipated final episodes hit the airwaves this week.
For five seasons, the award-winning show has followed the life of a former high school chemistry teacher, Walter White, who sells meth with a former student to make money for his family after he's diagnosed with inoperable lung cancer.
The series has attracted a cult-like following for its writing and the acting chops of a dynamic cast, including lead actor Bryan Cranston.
The show also uses Albuquerque as a catalyst in the series, with the dry, arid desert town serving as a barren background for the show.
Entrepreneurs like ABQ Trolley Co., for instance, recognized the tourism opportunity from the series and built a weekly one-hour tour that takes fans to 13 film locations around the city, including Walter White's house and Los Pollos Hermanos, a fast-food burrito joint where all the shadowy drug dealings go down.
Want to see the sites by bike? There's another tour for that, with Routes, Rentals and Tours.
Then there's the memorabilia and merchandise. Marble Brewery, for instance, created two new beers inspired by White's "dual" personality -- family man, drug dealer -- to coincide with the series finale.
Local donut shop Rebel Donuts created "Blue Sky Donuts" as a tribute to the show; The Candy Lady sells blue ice candy, and Great Face & Body sells "Bathing Bad" bath salts -- all references to crystal meth.
For more Breaking Bad-related tours and pit stops, visit the Albuquerque Convention & Visitor's Bureau at http://bit.ly/OjX4Yv.