British Airways has tapped Mick Jagger and Rufus Wainwright to share their favorite musicians and songs with flyers as part of a new program that will feature the playlists of music legends every month.
A look at the playlists reveals a rich, eclectic and diverse offering aimed at introducing travelers to different styles of music, as well as giving fans a peek at the musical inspirations of influential artists.
To kick off the program in March, Jagger will introduce passengers to artists like Malian singer Salif Keita, for example, and late Nigerian singer, saxophonist and band leader Fela Kuti, if they don't know them already.
In April, Wainwright, an American-Canadian singer-songwriter-composer also known for writing full-length operas, will share his favorite artists of the moment, including Angélique Kidjo of Benin in West Africa, Irish group The Gloaming, and a musical ensemble from Bosnia-Herzegovina, Mostar Sevdah Reunion.
British Airways has also enlisted artists including Alexander McCall Smith, AR Rahman, Brian Eno, Jamie Cullum, Jon Snow and Steve Martin to share their playlists throughout the year.
Clifton Chenier, "I'm a Hog for You," Album: Out West
Salif Keita, "M'Bemba," Album: M'Bemba
T Visvanathan, T Ranganathan (Malladi Brothers), "Sandehamunu," Album: Tribute to Alain Daniélou
Farafina, "Dounounia," Album: Faso Denou
Fela Kuti & Africa 70 and Ginger Baker, "Let's Start," Album: Fela Kuti & Africa 70 with Ginger Baker Live!
Rufus Wainwright's playlist
Tim Maia, "Bom Senso," Album: Nobody Can Live Forever, The Existential Soul of Tim Maia
Roza Eskenazi, "En Taxei," Album: Voices of Rebetiko
The Philip Koutev National Folk Ensemble, "Pilenze Pee, Govori," Album: Bulgarian A Capella
Oum Kalthoum, "Tab en-Nasim al Alil," Album: El Sett
Doc & Merle Watson, "St James Infirmary," Album: Remembering Merle