Liam Neeson has landed a new role as a travel spokesman after signing up to help promote his native Northern Ireland as a holiday hotspot.
The 'Taken' star has lent his voice to the Northern Ireland Tourist Board's new advertising campaign, which also features appearances by Pulp Fiction's Bronagh Gallagher and Hothouse Flowers singer Liam O Maonlai.
Neeson admits he was "delighted" to take part in the commercials to "promote the treasures of my homeland".
He adds, "I've always maintained that Northern Ireland is the world's best kept secret, both in the character of its people and its scenery."
Alan Clarke, chief executive of the NITB, says, "Securing Liam Neeson to do the voiceover for our latest TV campaign is a huge coup and a significant vote of confidence in our tourism industry.
"This marks the first step of a brand new direction for NITB, which will focus on the friendliness of our people and their ability to make a place memorable."