It could be construed as a bit of a marketing stretch, but British budget hotel chain Travelodge is offering a free night's stay to Britons named George Cambridge in celebration of the royal baby.
The tie-in is two-fold: This week, the hotel chain celebrated the 25th anniversary of its Cambridge location. The Prince of Cambridge also turned 25 days old this week.
Logic ensues that the hotelier would offer a free night's stay to any Briton with the legally registered name George Cambridge.
The offer could also be construed as a little stingy given that a superficial search for George Cambridges in the British phone directory yields just nine people.
The promotion also coincides with the opening of a new Cambridge property with 219 rooms.
George Cambridges can stay at any of the chain's 502 hotels across the UK. Bookings must be made by October 1, 2013.
At the other end of the hotel spectrum, the Grosvenor House in London also tapped into royal baby fever, converting one of its suites into a luxurious baby nursery. The suite was decorated by Dragons of Walton Street, the same children's furniture company that designed the nurseries of royal babies William, Harry, Beatrice and Eugenie.