The luxury hotel group is making its first foray into this segment of the travel market with the launch of two distinct all-inclusive resort brands: Hyatt Ziva and Hyatt Zilara.
The first will offer family-friendly vacation experiences, while the latter will target travelers without children looking for rest and relaxation.
Hyatt has already launched the first hotels representing the new brands: the Hyatt Ziva Los Cabos and the Hyatt Zilara Cancun, both located in Mexico.
According to a press release from the hotel group, owner of over 500 luxury hotels worldwide, the new resort brands will give new momentum to the market for all-inclusive vacations and allow Hyatt to become an innovative actor in this segment.
To this end, the group conducted research on its clients' desires and expectations in order to effectively differentiate the Hyatt all-inclusive experience from that offered by its competitors, namely through more high-end services.
Even with the "all-inclusive" package, guests at the new Hyatt hotels will enjoy more flexibility and personalized services than in a typical resort in this category. Guests who enjoy more spontaneity in their vacations can modify the activities or meals they have scheduled at any time, and the hotel remains in contact with the clients from the moment of their reservation, namely through social networks, to provide assistance with itineraries and planning.
In a separate area of its development plans, Hyatt hopes to offer hotels that are more integrated into their surrounding environment, namely by introducing the guests to the local culture through regional excursions, shows and cuisine.