Norwegians pay the most for their meals at McDonald’s, shelling out nearly $23 USD per transaction, while restaurants in Switzerland average nearly 5 million sales yearly per outlet, the highest traffic of any country in the world.
These are just some of the findings of a Euromonitor analysis, released last week, which looked at the ways in which operations among the world’s largest foodservice chain differs around the world.
For example, in 2011, Norway, where the cost of living is among the highest in the world, the average receipt clocked in at around $23.
According to the The Economist’s latest Big Mac Index, which is used to measure the purchasing power parity between two currencies, a Big Mac sandwich in Norway sets customers back $7.06 USD. That compares to $4.33 in the US.
The second most expensive country in which to buy a McDonald’s meal is France, where the average bill clocks in at about $16.
Meanwhile, Euromonitor’s chart also shows that restaurants in Switzerland get the most action, with approximately 4.8 million sales transactions that went down per outlet in 2011.
That could be due to the fact that there are just 153 outlets for a population of 8 million – a ratio of 1:52,300.
By comparison, the US counts about 12,800 outlets for a population of 314.7 million. That works out to one restaurant per 24,585 people, nearly doubling the brand’s availability compared to Switzerland.
Meanwhile, the company has set their sights on China as a key growth market, having opened a thousand units between 2006 to 2011.
A burgeoning middle class with disposable income to spend, the Asian economic powerhouse has become a key target for other brands including arch rival Burger King, which plans to add a thousand restaurants in China over the next seven years, and American diner Denny’s, which is also set to open 50 locations over the next 15 years.
The largest McCafé markets, meanwhile, are led by Germany, Australia and China.
This story was posted on Wed, November 14, 2012
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