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To coincide with music and media festival South by Southwest in Austin Texas, American Airlines has launched a competition inviting entrepreneurs to submit their big idea on how their product or business can make the world a better place -- all on a paper napkin.

The challenge is being issued during SXSW, a hotbed of entrepreneurial creativity and innovation and, in what could be described as the hard copy version of Twitter, requires applicants to scribble down their idea on the surface of a single napkin -- "no attachments please."

Winners receive air miles equal to round trip domestic travel.

Ideas can be related to a startup, something that doesn't exist yet, or be an improvement on something that does.

Applicants are advised to "just get the basic idea down" -- the Twitter equivalent of 40 characters or less.

Ideas will be judged on creativity, novelty and viability.

Napkin ideas can be dropped off at the Austin Convention Center's New American Lounge, or the Startup American Lounge at the Austin Hilton.

Digital submissions are also being accepted.

The contest closes Tuesday, March 12 and winners will be announced April 30.

http://getwakefield.com/aapnp


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