Alongside the hundreds of art pieces that are on display at this year's ArtRio 2013 in Rio de Janeiro, one of the largest contemporary art expos in Latin America, is what Nike considers its own work of art: the NikeFree Flyknit barefoot running shoe.
To celebrate the success of its shoe creation, Nike commissioned Brazilian artists Gisela Motta and Leandro Lima to develop interactive installations inspired by the sneaker for an experience Nike not-so-modestly dubs "Nature Amplified: Art + Science of Fit, Flex + Freedom." The exhibit runs through September 8 at Armazém da Utopia (Av. Rodrigues Alves, s/n; Armazém 6 â€“ Cais do Porto/Rio).
The Nike exhibit also marks the arrival of the brand's limited-edition Nike Free Flyknit City Collection in Rio. This collection includes six different shoe models inspired by six cities recognized globally as running hubs: New York, London, Tokyo, Paris, Rio de Janeiro and Shanghai.
The version created especially for Rio features a combination of black, differing shades of gray and yellow in the Swoosh and sole. This model is now sold exclusively in Brazil at Nike Ipanema.
Now in its third year, ArtRio runs September 5-8 and welcomes both national and international artists representing 13 countries, as well as collectors, curators and art aficionados -- and of course Nike -- to the city. Learn more: http://www.artrio.art.br