In a sign that home vacation rentals are becoming increasingly popular among travelers, Expedia has partnered with the leading private rental service HomeAway to feature listings on its online booking site.
Expected to launch next year, listings will include properties throughout the US and Mexico. HomeAway has more than 775,000 listings of vacation rental homes across 171 countries.
The collaboration comes as Airbnb continues to make major strides in the accommodation industry.
In a study released this week, the San Francisco-based company says rentals booked through Airbnb generated $632 million USD in economic activity in New York between August 2012 and July 2013.
The report also found that nearly 90 percent of Airbnb hosts rent out the home they live in to make ends meet.
Airbnb is currently embroiled in legal proceedings in the Big Apple, where the service was deemed illegal this spring. The law in New York bans the renting out of homes, apartments or rooms for less than 30 days in the absence of the owner. The law was put into place to prevent landlords from turning their property into hotels and skirting zoning and safety laws.
A report out of the world's largest travel site, TripAdvisor, released this spring, also found that demand for vacation rentals is steadily growing. Nearly half (49 percent) of the 1,300 US respondents polled said they've stayed or intend to stay in a rental home in 2013, up from 46 percent in 2012 and 40 percent in 2011.
TripAdvisor also launched a Peace of Mind guarantee for its Vacation Rental service that will reimburse renters up to $10,000 in the event the property fails to live up to its online profile or transactions go awry.