Low-cost carrier easyJet has emblazoned one of its aircraft with the image of Shakespeare in support of a campaign to launch a national William Shakespeare Day.
With the help of Britain's oldest real-life William Shakespeare, 91, British carrier easyJet unveiled a special edition plane bearing the playwright's image across its fuselage at Gatwick Airport this week, to lend a hand to a nationwide campaign.
In addition to the tribute plane, the airline will also be collecting signatures across the UK April 12-17 to help gather the 100,000 names needed for the issue to be debated in parliament.
Supporters are campaigning to make April 23 -- both the day of Shakespeare's birth and death -- recognized as National William Shakespeare Day.
This year marks the 450th anniversary of the playwright's birth.
The campaign is also endorsed by British actor and writer Emma Thompson, who starred in the 1995 rendition of "Sense and Sensibility" and won an Oscar for her screenplay adaptation.
"I fully support the campaign for a National Shakespeare Day," she said in a statement. "We should all be in the habit of celebrating his place at the heart of what it means to be human."
The carrier has arranged for free Shakespearean performances at airports across the UK while the Shakespeare plane will operate flights across the carrier's network in the UK and Europe starting this summer.
Follow the discussion online with the hashtag #Shakesonaplane.