Amazon has launched its new hotel service and local getaway product called Amazon Destinations for several regions across the United States.
The upgraded hotel service has a special emphasis on weekend travel within driving distance from major metropolitan areas under the tag line, "Hit the road: Book local getaways."
The new service, which also features user reviews, currently showcases hotels in three US regions, including the Pacific Northwest, Southern California and the Northeast.
The new site also shows published rates on top of discounted hotel rates. This way, its sub-brand Amazon Local can work with hotels on an ongoing basis instead of on a deal-by-deal basis when empty rooms reach rock-bottom rates, according to Skift.