After virtual Twitter concierges and Twitter chat rooms, US hotel chain Loews has become the latest hotelier to leverage the power of the micro-blogging platform, with a new channel that allows guests to book their room as fast as a few hashtags and tweets.
In a digital age where consumers demand instantaneous answers, the luxury chain with properties across the US and Canada launched a Loews Hotels Social Reservations channel that will put the guest in touch with a virtual reservations agent when they use the hashtag #BookLoews in a tweet to @Loews_Hotels.
Once the guest is ready to finalize the booking, the hotel's online travel planner will tweet them a link to a secure chat conversation where the guest can then reserve their booking.
"When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way," said the director of social media Piper Stevens in a statement.
Loews has 19 properties across the US and Canada. The Twitter booking option is available with the exception of their Orlando, FL hotels.
The North American hotel chain is the latest to use the micro-blogging tool to their advantage. This summer, the Sol Wave House, a young, party hotel in Majorca, Spain touted itself as the world's first Twitter-based hotel.
Here's how it works: to befriend the hot, young six-pack lounging by the pool, Tweeps enter a virtual chat room open only to hotel guests using the hashtag #SocialWave, where they can interact and share photos.
Similarly, Twitter "concierges" are becoming increasingly popular at major brands around the world including the Marriott and the Hyatt.
According to the latest TripAdvisor report on travel and social media habits released November 18, 23 percent of US travelers said they use their smartphone to look for hotels.