The UK flag carrier is to promote meditation techniques on its new transatlantic flights as part of a bigger focus on passenger well-being.
A collaboration with the Mindfulness Institute, the new initiative will launch on BA's new services between San Francisco and London.
As well as instructional fliers, the Mindfulness for Travel series will include a series of specially created on-board videos designed to help people relax at each stage of a journey -- pre-flight, mid-flight and arrival.
Sean Doyle, Americas Executive Vice President, British Airways, said, "At British Airways we design the flying experience to maximize our customers' time, whether they want to work, rest or be entertained. Introducing mindfulness practices allows customers and our employees to be at their best and be ready for the next part of their journey."