Discover upstate New York

The octagon Hyde House - circa 1870 - sits pretty at the Genesee Village in upstate New York....

The octagon Hyde House - circa 1870 - sits pretty at the Genesee Village in upstate New York. (Wayne Newton/QMI Agency)

BOB BOUGHNER, QMI Agency

, Last Updated: 11:29 AM ET

VisitRochester has launched a campaign to attract Canadian travellers beyond Buffalo and into Rochester, the Finger Lakes and Genesee Valley.

The campaign features a new interactive website created specifically for Canadian travellers coming to the Rochester area,

The cooperative program titled "A Welcome Surprise" will continue through December.

Rochester and neighbouring partners are a brief 90-minute drive from the border.

VisitRochester believes this year's program may attract as many as 20,000 travellers during the last four months of the year.

Highlighted events include a free VIP coupon book for Waterloo Premium Outlets, a special price at Palm Island Indoor Water Park/Hotel and skiing at Bristol Mountain.

 


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