By JOHN PYE -- Associated Press
SYDNEY, Australia -- Sydney Olympic organizers have committed all their marketing mistakes and budget blunders to paper, increasing the information transfer between host cities.
The International Olympic Committee paid Sydney organizers $3.5 million to prepare a report of 100 key pregames activities, from accreditation to ticket sales, which will serve as a blueprint for hosting an Olympics.
Elements of the document were presented during the Observer Seminar which concluded Monday.
Officials from the embattled Athens 2004 organizing committee, from the Salt Lake 2002 Winter Games committee and representatives of potential host cities from Beijing to Paris attended the three-day seminar.
Bob Elphinston, SOCOG's general manager for sports, said it was important to absorb the experience of other host cities.
"We learned a lot from Atlanta and we think it's very important that we pass this information on ... that we give the cities that come after us the opportunity to learn from our experiences, from our success and our failures," he said.
"The plan is for that information to be expanded after the games -- we have to take into account how well the games go."
SOCOG will update the Transfer of Knowledge document after the Sept. 15-Oct. 1 Sydney Games.
IOC delegate Christophe Dubi described the document as "eye-opening" and said it would scare some potential hosts but encourage others.
Dubi said the development of the information transfer concept was the result of constant lobbying from Sydney organizers.
The document outlined potential hazards of misunderstandings with sponsors and technology providers and detailed SOCOG mistakes including failed ticket sales programs, inaccurate budget forecasting and a lack of transparency.
"Public opinions and consumer sales have been greatly affected by the negative media and political backlash on the games," the document said in reference to a series of blunders by organizers.
Nathanial Apostolos, risk manager with the Athens 2004 committee, said the Transfer of Knowledge document would be a valuable tool for Greek organizers faced with the task of improving on Sydney's performance.