Job cuts at CBC after hockey loss

The CBC building in Toronto is pictured in this September 6, 2011 file photo. (ALEX UROSEVIC/QMI...

The CBC building in Toronto is pictured in this September 6, 2011 file photo. (ALEX UROSEVIC/QMI Agency Files)

Brian Lilley, National Bureau

, Last Updated: 9:44 AM ET

OTTAWA - CBC is getting ready for a round of mass layoffs, all the result of the state broadcaster losing the rights to Hockey Night in Canada.

Hubert Lacroix, the president of CBC, is slated to address employees Thursday in townhall meetings across the country.

Lacroix, who has previously warned of "dark clouds on the horizon" for CBC is expected to detail how he and his management team will deal with the expected $100 million drop in advertising revenue brought about by the loss of hockey broadcasts.

"On Thursday, Hubert, Heather Conway and Louis Lalonde will be speaking to employees from across the country and discussing the details related to CBC/Radio-Canada's financial pressures and how we'll go forward," spokesman Chuck Thompson said in an email.

CBC is refusing to confirm whether Lacroix will announce job cuts.

Last year, Lacroix took home a salary of between $348,400 and $421,600 plus perks including a car allowance, club memberships and financial planning services. He is also eligible for a bonus of up to 20% of his annual salary or up to $84,320.

After holding the main Canadian broadcast rights for NHL games for 61 years, CBC lost out to Rogers Broadcasting, which will partner with other private sector broadcasters including Quebecor owned TVA Sports, to televise the games coast to coast. Quebecor is also the parent company of QMI Agency.

While CBC will continue to broadcast games on Saturday nights, it will not receive any advertising revenues from those games.

In addition to the loss of hockey revenue CBC has cited a weak advertising market across the television industry.

Canadian taxpayers currently subsidize CBC to the tune of $1.1 billion per year in direct subsidy with millions more heading to the broadcaster through other government grants.


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