Always, Apple, Molson top ads of the week

Always #LikeAGirl screenshot video. (2014 YouTube, LLC)

Always #LikeAGirl screenshot video. (2014 YouTube, LLC)


, Last Updated: 12:50 PM ET

Always turns "like a girl" into a positive mantra, Apple shows how the iPhone 5s becomes one of the family and Canada's famous travelling "beer fridge" comes home for the nation's birthday. Here is our round-up of the most interesting ad campaign videos this week.

Always #LikeAGirl

Doing something "like a girl" comes with certain negative preconceptions, but Always is turning the phrase into an empowering term with its new campaign. "We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing," says the brand.

Apple - iPhone 5s - TV Ad - Parenthood

Apple's new commercial Parenthood cleverly depicts the myriad ways in which the iPhone 5s slots into family life, from being used as a baby monitor to a thermometer, pet tracker and fitness monitor.

The Beer Fridge - O Canada, Molson Canadian

The famous beer fridge that debuted at the Sochi Winter Olympics is back on Canadian soil and has been modified so that it will only open for those who can sing the national anthem. Those that can will be rewarded with a cold beer. The campaign was launched to celebrate Canada Day on July 1.