Ballerina Misty Copeland stars in Under Armour's new female campaign, Dunkin' Donuts feeds the selfie frenzy and Busta Rhymes steps back into the limelight with a new rap for Toyota. Here is our round-up of the most interesting ad campaigns this week.
Misty Copeland - I WILL WHAT I WANT
Sportswear brand Under Armour has recruited American ballet soloist Misty Copeland as part of its new "I will what I want" campaign for women. The clip features Copeland performing a powerful sequence of dance moves on stage while a voice narrates phrases from ballet school rejection letters she received over the years.
Dunkin Donuts / Shark Week
Dunkin' Donuts has teamed up with the Discovery channel program Shark Week on its latest campaign, hoping to create "a virtual feeding frenzy of innovative social and interactive programming." The brand is inviting fans to share selfies of themselves eating their favourite breakfast on Twitter or Instagram using the special hashtag #DDSharkWeek under the heading "Take a Bite, Take a Pic." Prizes include being featured on Discovery Channel's "Shark After Dark" and appearing on a billboard in Times Square.
Swagger Wagon ft. Busta Rhymes | 2015 Toyota Sienna
The second instalment of Toyota's Swagger Wagon commercial series is here, featuring the Neubert family and none other than Busta Rhymes. Love it or hate it, it's certainly causing a stir.