Keeping your name in front of customers and prospects is critical to growing your business. Used creatively, promotional products can help differentiate your company from the competition, build relationships with customers and attract new business.

They can also provide a cost-effective alternative to advertising. Unlike ads, which can be overlooked, a good quality promotional product has staying power because of its functionality.

"Everyone has received a pen, key chain or mug imprinted with a company's name and phone number," says Alison Durtnall of NEBS Business Products, a leading supplier of small business solutions. "Even simple, inexpensive items like these are powerful sales tools."

Imprinted with your company name, logo and contact information, promotional products continue to remind people of your business long after they have been received. A customized mouse pad next to a computer keeps your company name and phone number ready for the next time a customer needs your product or service.

Promoting your business doesn't have to be costly. There are promotional items for every budget, starting at about $1 per item.

"Including a promotional item along with a sales letter can increase repeat orders and the number of prospects that call you back," adds Durtnall.

As well, customers who receive promotional products as gifts are more likely to refer others to your company.

Functionality

Select something your customers will want to use again and again. Try to choose items related to your business. For example, automotive companies may give out key chains, while travel agents may select luggage tags.

Nowadays, everything from golf tees to water bottles to measuring tapes can be imprinted with slogans and company logos. Whatever you decide, make sure the products are good quality and have meaning to your audience.

Don't be afraid to give different people different items. You may choose to give a more expensive item, like a fleece vest or jacket, to your best customers, and a magnet or notepad to other customers. This is a good way to maximize your company's promotional dollars.

--News Canada



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