Canadian Business magazine, in partnership with OMNI Television, released the first list of top workplaces for visible minorities. There are approximately four million visible minorities in Canada, and they are important players in the workforce. While it may be expected that many companies are embracing diversity, the reasons for doing so are surprising.
The big picture|
Typically better educated than other Canadians, according to the Toronto-based Canadian Race Relations Foundation, visible minorities make up almost 13% of labour-market availability.
In addition to the four million visible minorities in Canada, 1.3 million claim aboriginal ancestry. Together, the population of these two groups exceeds that of British Columbia and Manitoba combined.
Another 220,000 or so newcomers arrive to Canada each year. Of those, 70% to 80% are visible minorities.
Diversity in the workplace remains a touchy issue. When Canadian Business began to contact several dozen of this country's top corporations to see if they would provide data to do a ranking, many claimed not to track it, or were unwilling to share what they had. Despite a compelling -- and mounting -- business case for workplace diversity, there are still those who equate it with quotas, affirmative action, intrusive legislation, red tape and hiring people based on race rather than merit.
But according to the experts the magazine spoke to, developing a diverse workforce simply makes bottom-line sense.
"Smart Canadian companies are embracing diversity for the sake of survival," says Scott Steele, the magazine's executive editor. "Diversity gives you a competitive edge by reflecting the needs of your customer base. If you understand the needs of who you're selling to, you're better suited to offering them -- and matching them up with -- the right product.
"Businesses are realizing that if they don't diversify, their competition will."
13 of the greatest
Thousands of bits of data were crunched to deliver a revealing, first-of- its-kind report card on the state of visible minorities in corporate Canada.
Here are the 13 top-scoring companies:
Call-Net Enterprises Inc. (Sprint Canada)
Canadian Imperial Bank of Commerce
TD Bank Financial Group
Bank of Nova Scotia
Bank of Montreal
HSBC Bank of Canada
Tele-Mobile Co. and TM Mobile Inc. (Telus Mobility)
Canadian Western Bank
Citizens Bank of Canada
Westcoast Energy Inc. (now Duke Energy Gas Transmission Canada)
Intesa Bank Canada
EGL Eagle Global Logistics
ING Bank of Canada
Big brother is watching you
Jumping on the 'brand' wagon
UP & RUNNING- Build a better business than your boss
HEALTH CONNECTION- U of T hosts ALS chair
YOUTH FORCE- No Grade 12 diploma not an obstacle
Think work is boring?
THE NATIONAL JOB FAIR- A world of opportunities
THE NATIONAL JOB FAIR- A world of knowledge awaits job seekers
THE NATIONAL JOB FAIR- Put your best foot forward
THE NATIONAL JOB FAIR- Maximize your prospects
2005 Archives --
2003 Archives --