CANOE Network

 
The Toronto Sun CareerConnection

UP & RUNNING

Persistence pays off

By Roger Pierce
www.bizlaunch.ca


As the expression goes, "nothing good comes easy." Mark Silver has learned perseverance can make the difference between small business failure and success.


"Determination is more important than education for an entrepreneur," Silver says. "You just have to keep moving forward until you achieve your desired breakthrough."

Silver owns NorthRock Inc. Mechanical Services (www.servicecall.ca), a heating and air conditioning service company that provides emergency repairs, replacement equipment, maintenance programs and installations to commercial and industrial clients in the GTA.

He started his business with previous industry experience and a solid business plan. "I spent a whole year developing it and raising capital from family and investors," he recalls.

'Can-do attitude'

When something goes wrong with a building's heating or air conditioning, the speed of the repair is critical. "Our service is one of the fastest in the HVAC industry," he says. "I think our customers like our high-energy "can-do" attitude, which sets us apart from our competition."

Silver says it took plenty of effort to win new customer accounts. "We're in a tough and competitive industry," he explains. "I can't count how many cold calls, meetings and follow-up appointments I've done to build our business."

Silver's persistence has helped him to dramatically increase the size of NorthRock Inc. since its launch just three years ago.

"Small business owners face challenges every day," Silver says. "You just have to believe in yourself and persevere -- eventually, you'll win!"

Silver plans to create a branch network to replicate his successful business system in other cities. He says the best part of being an entrepreneur is closing a major sale, and the worst part is "running out of time each day to accomplish my goals!"

-- Entrepreneurship expert Roger Pierce trains people on how to start a small business in the Up & Running Biz Launch Program.

www.bizlaunch.ca





Next Story

Big brother is watching you

Jumping on the 'brand' wagon

UP & RUNNING- Build a better business than your boss

HEALTH CONNECTION- U of T hosts ALS chair

YOUTH FORCE- No Grade 12 diploma not an obstacle

Think work is boring?

THE NATIONAL JOB FAIR- A world of opportunities

THE NATIONAL JOB FAIR- A world of knowledge awaits job seekers

THE NATIONAL JOB FAIR- Put your best foot forward

THE NATIONAL JOB FAIR- Maximize your prospects

2005 Archives -- 2004 Archives

2003 Archives -- 2002 Archives


Local Employment & Education Job Board News Youth Force About Us Email Us