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Riding the technology trend

By Roger Pierce

Technology is advancing so quickly it's difficult to stay current on the latest gadgets and services available. That's great news for new entrepreneurs like Josef Bener who are building small businesses serving the fast-paced world of technology.
Josef Bener owns Smart Telecom, a telecommunications company that helps its customers use the Internet to make phone calls.

Bener owns Smart Telecom (, a VoIP (Voice over Internet Protocol) telecommunications company that helps its customers to use the Internet to make phone calls.

Smart Telecom serves small businesses and households that are big users of long distance communications. Through his service, customers can connect to more than 400 worldwide destinations.

"I watched with amazement how fast this technology was catching on," Bener says. "I then examined the VoIP business model, came up with some new ideas and decided to get into it."

He's not alone. Thousands of new small businesses are riding the technology trend by either selling or servicing technology.

"The possibilities are truly limitless," Bener says. "Because technology is constantly evolving, it creates an endless market for new products and services."

Other small business best bets in the technology sector include onsite computer repair services, website graphic design, software training, Internet security, and cellphone sales and service.

Now on his third venture in the last 10 years, Bener says the best part of being an entrepreneur is being your own boss, and the endless adrenalin rush. "I'm drawn to the excitement and pressure involved with starting a new venture. I like starting a business from scratch and then investing furious activity to make it happen."

Bener encourages other entrepreneurs with a good idea to "just go for it." However, he also recommends investing in a solid business plan.

"A good plan will keep your venture on track," he advises. "There will be times when things don't go as planned -- like when revenues fall short of expectations -- but you can never give up on your goals," he says.

-- Entrepreneurship expert Roger Pierce trains people on how to start a small business in the Up & Running Biz Launch Program.

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