CANOE Network

The Toronto Sun CareerConnection


Media megaphone boosts business

By Roger Pierce

If you want to tell a lot of people about your small business, get a really big microphone. "I love the fact that I'm helping thousands of people each week through my radio show," says entrepreneur and talk show host David Cohen.

Cohen coaches and trains entrepreneurs in his company called the Technicolour Umbrella.

A couple of years ago, Cohen got the idea that he could help a much larger number of small business owners through a radio talk show. He pounded on many doors before one opened at radio station 1350 CKDO, where he hosts The Small Business Big Ideas show each Sunday morning (

"I love coaching and speaking, so the radio show has been a huge gift," Cohen says. "I must admit that I didn't sound very professional when I first started the show, but I think I'm better now!"

Cohen says he became an entrepreneur because "no one would hire me -- seriously! I started my own business after experiencing a job loss. Truthfully, it was a silver lining because what I'm doing now is so rewarding."

He says the best part of being an entrepreneur is the freedom to set your own hours, while the worst part is "working a heck of a lot of hours."

Each week, Cohen hosts different experts and entrepreneurs to talk about running a successful small business. He also openly shares his own small business challenges on-air.

"I try to walk the talk," he says. "My listeners know all of my secrets and struggles so they can relate, which is what a good small business coach really should do."

Putting his company and expertise on the air has certainly been good for business. And, he's confident his audience will increase as more people choose self-employment.

"Entrepreneurship is Canada's hottest career choice today, and its popularity is growing steadily," he says.

-- Entrepreneurship expert Roger Pierce trains people on how to start a small business in the Up & Running Biz Launch Program.

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