November 1, 2001
We owe so much to our advertisers
Just days before The Sun rose in Toronto, founder Doug Creighton took the short walk on King St. W. from the Eclipse Building to Ed's Warehouse a few doors away to urge Ed Mirvish to advertise in the first paper.
Creighton pleaded that the paper needed Mirvish's support in the historic launch and Mirvish never missed a beat. He marched into his board room where such actions were usually discussed and voted on.
That day there was no discussion. Mirvish said, "They need us. We gotta take this." That brave action by Mirvish was the start of a relationship that has spanned 30 years. His "Honest Ed" ads are as much a part of The Toronto Sun as the SUNshine Girl.
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The only other advertiser to match Honest Ed's longevity is Volkswagen Canada. Both loyalties are appreciated as well as the many others who came on-board later and helped The Sun to serve its readership. The paper and its staff will always be indebted to all advertisers for their sponsorship.