Jackie Chan enlisted to promote Indonesian tourism

Hong Kong actor Jackie Chan (AFP PHOTO / Sam Yeh)

Hong Kong actor Jackie Chan (AFP PHOTO / Sam Yeh)


, Last Updated: 7:01 AM ET

Indonesia has tapped action star Jackie Chan to serve as the country's tourism ambassador in a bid to attract more Chinese travelers.

Indonesia's tourism office is hoping that Chan's untouchable status as "the most popular movie star in Asia" will help the country boost its visitor numbers with one of the most coveted travel markets in the world, reported The Jakarta Post.

The announcement is expected be made officially at a travel trade fair in Guangzhou, China, on August 30.

In the US, Richard Gere serves a similar role as Indonesia's ambassador to prospective American tourists.

The move is part of an aggressive marketing campaign and expands on the Indonesia-China Tourism Year initiative launched last year, which is hoping to build on the 10 percent rise in visits from 2012 to 2013 (from 680,000 tourist arrivals to 750,000).

This year, the government is aiming to boost that figure to one million Chinese tourists.