Iceland is trendy these days. Its powerful loneliness and mighty features can be ideal for exotic film locations, so parts of Game of Thrones, Batman Begins, Prometheus, and the 2014 version of Noah were filmed there. Some of my readers have been nagging me to add it to our guidebooks and tours. But until this summer, I'd never visited.
Since I was flying Icelandair, which has famously liberal stopover privileges in Reykjavik, the capital, I told the Icelandic Tourist Board I had a couple of days and challenged them to show me the best of their country. They delivered.
Tourism is booming in Iceland -- up 30% this year over 2012, its best-ever year for tourism. About half of the tourist revenue comes in July and August when the days are long and the weather is pleasant. But even on a sunny day, I layered on everything I had and envied the locals with their woolly ski caps.
As this was my first visit, I enjoyed a burst of first impressions. I was struck by the brilliant light. Especially near the harbour, with the sun low in the sky, the colours are warm and rich, which makes Iceland a photographer's delight.
Sparsely populated and geographically isolated, the country has a rich folklore along with a passion for nature -- and a strong connection between its heritage and its landscape. It seems every rock has a thousand-year-old name and a legend to go along with it.
There is no escaping nature in Iceland, and that has turned into a plus. Trendy restaurants are enthusiastically organic -- literally wallpapered with fish skin and serving gourmet delights on slabs of rock and rustic little planks. While many residents still consider the notorious local dish known as "rotten shark" a delicacy (they munch tiny bits of fermented shark and down it with the local firewater), the new Icelandic cuisine is enticing and tasty. And thanks to local expertise in greenhouse agriculture, plenty of excellent fresh fruits and vegetables are available.
More than half of all Icelanders live in or near Reykjavik. Since there are only 315,000 people on the island, it remains a small and easy-to-manage capital city. The city faces a century-old, workaday harbourfront with busy dry docks and a hardy fishing fleet.
The skyline, as seen from approaching ships, is dominated by its sleek and towering Lutheran church, Hallgrimskirkja. Rocketing organically out of the landscape, it seems to fit the terrain -- the leading church in a society that is very close to nature.
The big news is Reykjavik's dazzling new Harpa Concert Hall and Conference Center. The word "harpa" has two meanings: The stringed musical instrument, and (from the Old Norse calendar) the spring season, a time of rebirth. It was a much-needed addition to the city's cultural infrastructure.
Until 2011, the national symphony performed in a movie theatre. The centre was originally the vision of a local banking tycoon, and it was intended for what some considered "elitist activities" -- the opera and symphony. But he went bust during the economic crisis, so the state and city took it over.
Now it's a 1,800-seat cultural palace with a mandate to bring diverse and affordable arts and culture to the people. But, as happens with farsighted investments in culture all over the world, this hall still draws complaints. Old-timers grouse that for the cost of that fancy building they could have bought 30 big fishing trawlers.
Residents have a lot to be proud of, but the local pride is partially the result of a psychological condition. Social scientists note that people who live on little remote islands often have an inferiority complex and brag about whatever they can. It's called the "Small Island Syndrome," and it makes visiting Iceland more fun.
Little things are big here. Icelanders of note who live abroad are almost revered. The place where Bill Clinton ate an Icelandic hot dog is practically a historical monument.
Travellers should seriously consider visiting. Since the economic crisis of 2008, the value of Iceland's currency has dropped by about half. While prices have risen on imported goods correspondingly, the cost of visiting, while still expensive, is about on par with Denmark -- and lower than in Norway.
There are plenty of guesthouses, hostels and fun affordable eateries. Tourist activities and services (like bike tours and cheap shuttle buses from the airport) are competitively priced. All you need is a passport.
While I won't be writing a guidebook to Iceland -- and we won't be incorporating it into our tour program -- I had a great visit. Whether or not you can pronounce any names on the map, it's an easy and rewarding place for travellers.
Rick Steves (ricksteves.com) writes European travel guidebooks and hosts travel shows on public TV and radio. E-mail him at email@example.com and follow his blog on Facebook.