New animated in-flight safety video pays homage to cinema

Screenshot: The Virgin Atlantic safety video (2014 YouTube, LLC)

Screenshot: The Virgin Atlantic safety video (2014 YouTube, LLC)


, Last Updated: 10:35 AM ET

After orcs, hobbits, dancing, singing flight attendants, and Betty White -- in a class all her own -- Virgin Atlantic has become the latest airline to release an innovative in-flight safety video, this time in an animated demo that pays homage to classic films and genres.

In a bid to capture the wayward attention of passengers, the video calls out guilty flyers by playing emergency procedures through a dream-like sequence.

As a flight attendant launches into her spiel, a passenger slides down his sleep mask and drifts off. Safety instructions take on a life of their own in Western, superhero, James Bond and "Space Odyssey"-style vignettes. The six-minute video was created by British design agency Art & Graft.

The video begins airing March 1 to coincide with the Oscars the next day.

The updated safety video also reminds passengers that the smoking ban extends to electronic and smokeless cigarettes, and that smartphones should be set to 'airplane mode.'

Last fall, Virgin America released a "Glee"-style song and dance video featuring flying nuns and rapping kids to instruct passengers on how to fasten their seat belt and don their oxygen masks.

And Air New Zealand succeeded in topping its Hobbit-inspired video from 2012 with orcs and elves by tapping the world's favorite nonagenarian "Golden Girl" Betty White as well as "Love Boat" captain Gavin MacLeod to star in a 2013 video.