Virgin America introduces mile-high flirting

Richard Branson. (Andres Otero/

Richard Branson. (Andres Otero/

QMI Agency

, Last Updated: 11:50 AM ET

Feeling flirty on your flight?

Virgin America has introduced a way for passengers to improve their chances of "getting lucky" by allowing travellers to easily buy drinks for others on board through the in-flight entertainment system, Virgin Group founder Sir Richard Branson announced.

Passengers can send cocktails and snacks along with a personalized message to whomever they desire through the new seat-to-seat delivery service the airline launched to promote its new Los Angeles-Las Vegas service, though it's available on all U.S. flights.

"I'm not a betting man, but I say your chance of deplaning with a plus-one are at least 50%," Branson said in a video.

But some are less than thrilled about the idea.

"Because hitting on people in an enclosed space where nobody can possibly leave if they're made to feel uncomfortable for several hours is obviously a really good idea," StripeyType commented on YouTube.