Whether it be to help travellers relax between flights, host business meetings or provide a short-term workspace, hotels are increasingly renting out rooms for day-use-only "micro-stays."
According to authors of the WTM Global Trends Report 2013, hotels like the Marriott are renting out workspaces by the hour in their 'Workspace on Demand' program to help business travellers on the road conduct face-to-face meetings without having to commit to overnight stays.
The Westin chain is also testing out a program that rents out meetings spaces for small groups.
"Despite the continuing trend of video-conferencing, face-to-face meetings are still favoured for high-profile business deals and gatherings," says the report, produced in association with Euromonitor International.
The results were published out of the World Travel Market in London this week, a major trade fair expected to attract about 48,000 attendees over four days.
Day-use rentals are also becoming increasingly popular among leisure travellers during extended airport layovers, so that they can catch some slumber, enjoy a romantic interlude between flights, or pamper themselves in a spa treatment.
The rising popularity of micro-stays has likewise spawned the creation of online booking site Dayuse-hotels.com which lists boutique hotels that rent out rooms for a few hours at up to 70% off their regular overnight rates.
According to the report, the US and UK markets are the most advanced for business-related micro-stays but Western Europe is beginning to catch on as well.