If you're a couple who found romance aboard a United Airlines flight, the US carrier is inviting you to share your love story for the chance to win two roundtrip tickets to the destination of your choice.
Couples who found their soulmate in their seat partner aboard a United Airlines flight, or staged an elaborate proposal at 30,000 feet can submit a short 500-word essay and photo to the carrier's Valentine's Day promotion "Love is in the Air."
The winners, who will be announced Valentine's Day, will win a pair of BusinessFirst tickets to any destination within the United network.
Stories must detail how the airline played a role in "uniting" couples.
Airlines have been capitalizing on the fact that planes provide captive environments for lovelorn singles for years.
Perhaps one of the best examples is Virgin America, which launched what it called an 'in-flight flirting service.' Spotted a hot passenger sitting in seat 25C? Flyers can now buy their in-flight crush a drink using the Red in-flight entertainment system on the seatback.
Dutch airline KLM also offers a Meet and Seat program which allows passengers to choose their seatmates via Facebook and LinkedIn on all flights to and from Amsterdam.
And last Valentine's Day, low-cost Aussie airline Jetstar shuttled a group of singletons between Sydney and the Gold Coast in a day that included speed dating matches and a champagne-soaked breakfast.
Couples residing in the US have until February 5 to enter the competition. For more details, visit http://bit.ly/1idAgZo.