Airlines around the globe are turning to celebrity cameos, swimsuit models and even song-and-dance numbers all in a bid to get you to sit up and watch their in-flight safety videos before takeoff.
Do all the bells and whistles actually make passengers more likely to tune in to the demo, though, or is it just a case of airlines trying to outdo each other for viral video superiority?
Check out some of the most outrageous in-flight airline safety videos from the past year and cast your vote: are all the gimmicks more likely to make you put your tray and seat in an upright position and pay attention?
Delta Airlines posted this 80s-themed safety video to YouTube in January 2014. Alf, scrunchies and some old school tech all make appearances in the video. Is it all enough to make you pay attention, though?
Air New Zealand used sex appeal to sell their latest in-flight safety video. The airline teamed up with Sports Illustrated swimsuit models to film this "Safety in Paradise" video, filmed in the Cook Islands.
Back in October 2013, Virgin America employed movie director Jon M. Chu ("Step Up 2: The Streets," "Justin Bieber: Never Say Never") and American Idol alum Todrick Hall for a 'Glee'-style in-flight safety video.
Actress Betty White starred in this cheeky in-flight safety video, again filmed for Air New Zealand. Called "Safety Old School Style," White used some of the same humour she employs for her 'Off Their Rockers' TV show in this safety video.
In yet another Air New Zealand safety video, characters from "The Hobbit" get a lesson on in-flight safety. Called "An Unexpected Briefing," even Peter Jackson makes a cameo appearance.